Frank Rondeau / Greater Boston / Since 2010
F. Stuart Creativity
Websites that do the work.
Advice when you’re stuck.
For small business owners juggling missed inquiries, hiring, and daily admin. I help plan the fix, then build the website or workflow so your team has less to chase.
Built here / VictoryLane organizer tools
Explore the projects →
Consult, then buildStart with the problem, not another subscription.
A website and the work behind itPublic pages, admin tools, and connected workflows.
Help after launchMaintenance, office hours, and ongoing operations support.
Choose a starting point
One problem is enough
to start with.
You do not need a software specification or a full business overhaul. Start with the job you want done.
- I need a website or better follow-up
Compare scoped builds and starting prices.
- I need help with a decision
Office Hours: $100 for 60 minutes. Unstuck: $500 for a kickoff and eight weeks of follow-ups.
- I want to see what you have built
Explore actual websites and the tools behind them.
The website, reconsidered
A website with a job to do.
Give customers a clear next step. Capture the details, route the inquiry, and keep your team informed. We agree on what should happen automatically and where a person needs to review it.
Example workflow / configured around your business
01
Inquiry
Capture the request and customer details
02
Review
Check fit, scope, and availability
03
Response
Use the wording and rules you approve
04
Follow-up
Track the next step and any reply
05
Booking
Confirm the work and update the record
Automation handles agreed steps. Pricing, exceptions, and bookings stay with the people responsible for them.
Recorded screens · 1 / 5
01Public site, attendees browse live & past shows
Featured · Events / Automotive· Management Tool, not just a site
VictoryLane
The modern way to run a car show
In production
Real projects.
Working tools.
Social / Entertainment
BracketOff
Turn pop culture into playoffs
Live bracket engine and administration
- Brackets about anything
- Run it live, in person
- Designed to be shared
Open the live project
Creator Tools / Affiliate Marketing
Gilded
Affiliate links, turned into a living link-in-bio.
Client portal and billing tools
Open the live project
Hospitality / Local Cafe (Demo)
Beacon & Bean
A warm corner of the harbor — coffee, community, Sundays.
Inventory management behind the storefront
Read the case study
HR Tech / Recruiting
Good 'n' Hired
AI hiring assistance — for both sides of the desk.
Applicant tracking back office
Open the live project
The view from inside
A business is a
system of systems.
Most owners only see the top layer, the part the customer touches. The leverage lives underneath, in the workflows, the operations, and the economics that decide whether the top layer ever makes money.
Layer 4
Customer surface
Layer 3
Workflows
Layer 2
Operations
Layer 1
Strategy and economics
Most owners only see Layer 4. The leverage lives in Layers 1 through 3.
Zoom out, the whole business
Strategy, operations, and the org chart.
Fractional COO work, business launches, scaling plans, KPI design, vendor management, and the kind of decisions that shape the next two years.
- Fractional COO
- Business launches
- Strategic planning
- KPI development
- Operational audits
- Project management
Zoom in, the departments
Recruiting, HR, compliance, customer service.
Hiring strategy and executive search, SOPs and documentation, HIPAA, SOC 2 Type I and II, GDPR readiness, customer service playbooks and satisfaction surveys.
- Executive recruiting
- Hiring systems
- SOP development
- HIPAA · SOC 2 · GDPR
- Customer service
- CSAT surveys
Zoom closer, the workflows
AI, automation, and the systems behind it all.
AI assistants and custom GPTs, CRM and workflow automation, lead capture and follow-up, document and proposal generation, internal knowledge bases, API integrations.
- AI assistants
- Workflow automation
- CRM automation
- Lead follow-up
- Knowledge bases
- API integrations
Zoom all the way in, the click
Websites, software, and the things customers actually touch.
Marketing sites, ecommerce, custom software and MVPs, booking and scheduling, branding and content systems. The surface where the work meets a paying customer.
- Websites
- Ecommerce
- Custom software
- MVPs
- Branding
- Content systems
Scroll to zoom · from the org chart down to the click
The dependency problem
If your best employee quit
tomorrow, could someone else
do their job next week?
A process that lives in one person’s head is difficult to hand off. I help document the work, define responsibilities, and automate the repeatable parts so the process does not depend on one person.
Example / repeatable work with clear handoffs
Incoming work
- New lead
- Reschedule request
- Invoice question
- Vendor onboarding
Documented process
Rules you approve
Responsibilities, response wording, exceptions, and escalation.
An agreed next step
- Draft or send an approved response
- Update the connected record
- Notify the right person
Decisions, made once
A decision made the same way
every time stops being a decision.
It becomes the business.
We map the decisions you and your team make every week, then encode them. The team stops guessing. The owner stops being the bottleneck.
Example routing rules
A new request arrives
Check the relationship, request type, and agreed next step.
Existing customer
- Billing question
- Route to the billing contact
- Service issue
- Flag for owner review
New prospect
- Good fit
- Offer the agreed booking step
- Not ready
- Record the inquiry and appropriate follow-up
Document the rules once, then review them when the business changes.
F. Stuart Creativity
Since 2010
Business experience behind the advice.
Social audience
50k+
Across Instagram, TikTok, and LinkedIn.
One connected practice
Operations + software
Recruiting, processes, compliance, and the tools behind them.
How engagements work
Build what you need.
Choose the support that fits.
Builds have an agreed scope and deposit. Ongoing maintenance is priced separately. You can also start with consulting, without a build or a monthly plan.
Before you decide
Questions worth asking.
Do I need a new website, or just advice?
What will it cost, including ongoing fees?
Can you work with what we already use?
How do I know you can build more than a website?
What happens after launch, and am I committing now?
Start a conversation
Let’s work on
the next bottleneck.
Bring the workflow, the hiring problem, or the software idea that keeps getting put off. We’ll look at what is happening now and decide on a practical next step.